Brand Indentity

Name Generation

What’s in a name? Everything!

A memorable and distinctive name will help your brand stand out from the crowd and could be a deciding factor in its success. The right name will resonate with your target market and help to win their loyalty.

We can help you brainstorm potential names then fine down the list to agree on one that’s the perfect fit.

Logo design

We’re experienced in designing eye-catching logos to bring a new brand to life or breathe new life into an old brand, as part of a rebranding exercise.

Our skilled designers will work closely with you through each stage, from development of initial visual concepts through to delivery of final artwork.

Identity style guides

Brand identity isn’t just about the name and logo. To work effectively a brand must carry through every aspect of your business, from the way you communicate with your customers to the sort of photographs you use, the font you use for letters and emails and the colours you use in your PowerPoint presentations.

We can go through all these aspects with you then produce comprehensive but easy-to-follow guidelines covering:

• design and typography
• use of colours for print and screen
• photography and imagery
• and tone of voice

This will ensure your staff always stay on-brand, maximising your branding investment.

Marketing collateral

Once your brand is established, we can produce any marketing collateral you need, including:

• corporate stationery
• PowerPoint presentations
• brochures, both printed and electronic Flash created brochures
• user manuals
• product catalogues
• printed magazines and ezines

In addition to our design services we can assist with photography and illustration as well as copywriting and printing.

Display Graphics

We can source and manage the development of display graphics to ensure your brand is expressed consistently. We can assist with:

• vehicle and plant livery
• exhibition stands
• point of sale displays
• signage
• personal protection equipment and uniforms

We’ll work with you though every stage from design, through prototyping to production.

Internal Communications

To be really effective your brand should carry through to your communications with staff. We can help you ensure all your internal communications are consistent with your brand identity, including:

• HR materials
• staff publications, both printed and electronic
• and PowerPoint presentations

Graphic Design

We can apply our graphic design skills to any aspect of your branding, including:

• creation of logo design
• design of marketing collateral
• and display graphics

Copywriting

We can provide professional copy for all your corporate communications that’s engaging, compelling and consistent with your brand. Our copywriting services include:

• slogan development
• writing brochures and web content
• producing advertising copy
• writing leaflets, flyers and other collateral
• editing articles for blogs and email newsletters
• and developing tone of voice guidelines

Photography and Illustration

Our team includes a professional photographer as well as several talented illustrators. With these skills in-house we’ll ensure you have the right imagery to enhance the expression of your brand through all your corporate communications.

Video Production and Voiceovers

Working with trusted associates, we can produce corporate videos to help you communicate with clients and prospects and raise the profile of your business. We can also provide professional voiceovers for animated online presentations.

Print Buying

Experienced in designing for print as well as for the web, we can manage the printing process for you, from sourcing quotes, through checking proofs to arranging final delivery, on time and on budget.